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Dubai’s luxury hospitality sector continues attracting global hotel brands and investors, supported by 19.59 million international visitors in 2025. Growth in branded residences, wellness, dining and tourism services is creating new opportunities. However, rising hotel supply, operating costs and intensifying competition require strategic positioning and differentiated guest experiences.
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Emaar Properties reported 3% profit growth in Q3 2026, despite a 46% decline in sales to AED8.2 billion. Nine-month revenue reached AED37.5 billion, while net profit exceeded AED17 billion. Strong backlogs and cash reserves support profitability, although declining new sales raise concerns about future revenue growth.
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